All of our clients have a legal obligation to ensure that their messaging content is compliant with applicable state and federal laws, as well as all requirements established and enforced by the CTIA, the regulatory body that oversees SMS/text messages transmitted via short code. While the sender of the message is ultimately responsible for compliance, individual carriers also play a role in mitigating SPAM and regulating certain typesmessaging that is delivered via short code.
For this reason, messaging campaigns are subject to monitoring and approval. While we cannot possibly review all of the messages our customers send, if we are given bona fide reasons to investigate a customer’s compliance with applicable law (and thus the terms of our contract), we reserve the right to suspend and/or remove an account for non-compliance as outlined in our Terms and Conditions.
Compliance is a big deal in the world of text marketing. Here's a step-by-step guide. We highly recommend reading it consulting with your own legal counsel before sending any campaigns.
The CTIA calls out the following categories of messages that cannot be delivered via a short-code for both legal and ethical reasons. They also note that it’s very important the content that is sent be appropriate for the audience that it is being delivered to.
- Any content related to SHAFT (sex, hate, alcohol, firearms or tobacco) which may include:
- Depictions or endorsements of violence,
- Adult or otherwise inappropriate content,
- Hate/discriminatory speech,
- Endorsement of illegal or illicit drugs
Carrier SPAM Mitigation
In June 2016, AT&T released an amendment to their SPAM mitigation policy which prohibits the sending of High Risk Financial offers on shared short codes. The restricted types of messaging include:
- Loan origination and matching
- Payday loans
- Short-term loans
- Auto loans
- Mortgage loans
- Student loans
- Debt consolidation and reduction
- Investment opportunities
- Credit repair programs
- Tax relief programs
- Work from home programs
The amendment allows for the use of a dedicated short code approved for a specific use case. A member of our team would be happy to discuss the process involved in obtaining a dedicated short code or using our long code program if your offers/business fall into this category. Click on the blue and white chat bubble to start a conversation of book a demo to start the conversation.