A campaign allows you to collect mobile phone numbers that you can text future offers to. For example, a business will invite customers to text a keyword to their short code so people can sign up to receive future text message communications.

An autoresponder allows you to create a delayed automatic text message for your subscribers. For example, you could set up an autoresponder to send a coupon or special offer to subscribers one day, one week, or one month after they sign up.

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