At SimpleTexting, we have a zero tolerance policy when it comes to spam.
We are often asked why we don’t allow users to simply upload a list of phone numbers to their campaign. The answer is we prefer to have people add themselves to your list by texting a keyword. We do this is because it is required by law.
The Telephone Consumer Protection Act (TCPA) requires that before you can send a text message to a mobile phone number, that mobile phone number must first opt in through our short code. Without this opt-in, you can be liable for up to $1,500 in damages for each wireless phone number that receives a text message.
This process protects businesses and protects consumers from unwanted spammy text messages.