In the world of SMS marketing, compliance refers to laws that protect consumers from unwanted and/or spammy texts. Said laws were laid down in the Telephone Consumer Protection Act, which took effect in 1991 and has since been updated with SMS-specific rules.
In other words, compliance is not optional.
If you’re in the text marketing business, you are required to obtain express written consent before you send your campaigns—or face lawsuits and penalties.
The good news is, compliance is not difficult.
Fortunately, complying with the TCPA is pretty straightforward. It’s just a matter of making sure you’ve got the right information in your call to action. Such information includes:
- The purpose of your campaign
- Message frequency
- Disclosure: “Message and data rates may apply”
- Link to terms & conditions
For a good illustration of what this might look like in an ad, check out this article about SMS compliance.
Thanks for reading, and we hope you’ve been able to learn a thing or two. Now, go forth and fill the earth with many wonderful and compliant text messages!
To learn more about SMS marketing, you can visit our Education Center & Marketing Resources page. You can also just sit there and twiddle your thumbs, but we don’t recommend it. 😉
Got questions, comments, complaints, or lofty observations about this article—or about SimpleTexting in general? We want to know—so just contact us. 😀