Compliance is a big deal in the world of text marketing. Here's a step-by-step guide with everything you need to know. We highly recommend reading it before sending any messages.
The reason it's a big deal is because no one likes spam. And there a lot of laws in place to prevent it! The Telephone Consumer Protection Act (TCPA) and the wireless trade association CTIA have rules that companies must follow when using text marketing. These include:
- Obtaining express written consent before sending promotional texts
- Disclosing your identity, the message frequency, how to opt out, and how to get help
- Noting that recipients could incur message and data charges
How We Simplify Compliance
We want you (and your subscribers) to be happy, so we made compliance automatic. The first time a new subscriber receives a message from you, they'll also receive the required disclosures in a free compliance text. This applies to imported contacts, too. We're the only SMS marketing company to send a separate standalone compliance text free of charge. 😊 Others try to squeeze it in to your message, cutting away at your character count.
What Does The Compliance Message Say?
The compliance message contains all the info required by the TCPA and CTIA. Here’s an example:
CompanyName: Reply STOP to unsubscribe or HELP for help. 4 msgs per month, Msg&Data rates may apply.
The company name that appears in your message can be adjusted by hovering over your name in the bottom right-hand corner of your dashboard. Then go to Profile > Profile info. This is also where you can change the information that will be sent as a reply if a customer texts the word HELP, as well as the estimated frequency of messages.
Here's what that message looks like:
Need help? Call 8888948976. Msg&data rates may apply. No more than 4 msg/month. Reply STOP to cancel.
Like the main compliance text, the STOP and HELP messages are also free.