Compliance is a big deal in the world of text marketing. Here's a step-by-step guide with everything you need to know. We highly recommend reading it before sending any messages.
The reason it's a big deal is because no one likes spam. And there are a lot of laws in place to prevent it! The Telephone Consumer Protection Act (TCPA) and the wireless trade association CTIA have rules that companies must follow when using text marketing. These include:
- Obtaining express written consent before sending promotional texts
- Disclosing your identity, the message frequency, how to opt out, and how to get help
- Noting that recipients could incur message and data charges
How We Simplify Compliance
We want you (and your subscribers) to be happy, so we made compliance automatic. The first time a new subscriber receives a message from you, they'll also receive the required disclosures in a free compliance text. This applies to imported contacts, too. We're the only SMS marketing company to send a separate standalone compliance text free of charge. 😊 Others try to squeeze it in to your message, cutting away at your character count.
This message does not ask contacts to confirm their consent. It simply includes the necessary disclosures required by law.
What Does The Compliance Message Say?
The compliance message contains all the info required by the TCPA and CTIA. Here’s an example:
You've agreed to receive messages from SimpleTexting. Reply STOP to unsubscribe or HELP for help. Msg&Data rates may apply.
The company name in your compliance message can be adjusted by selecting the profile icon in the upper right-hand corner of your Dashboard.
Then, go to Profile & Settings > Profile Info.
There, you can edit both the company name along with the phone number that is sent to customers who text the word "HELP" to your SimpleTexting number.
Here is an example of the message that people receive if they text the word HELP to your SimpleTexting number:
Need help? Call 5551234567. Msg&data rates may apply. No more than 10 msg/month. Reply STOP to cancel.