Express consent is a legal term related to compliance and, most frequently, importing contacts for the purposes of sending SMS marketing and communication messages.

According to the U.S. Federal Communications Commission (FCC), express written consent, as defined in the Telephone Consumer Protection Act (TCPA), is permission given by someone on paper or electronically.

The FCC extends the definition to include express written consent given on website forms, in a recorded verbal agreement, or by selecting a specific telephone key when prompted.

Express consent is not implied or assumed.

💡The three most popular methods of obtaining express consent are keywords, web forms, and paper forms. Learn more about them in this article.

Why does express consent matter?

Per our terms of service , the individual/account/user responsible for sending messages via a SimpleTexting account is ultimately responsible for ensuring that express consent has been obtained (and, ideally, documented for verification purposes in the event of a compliance audit or formal complaint).

Moreover, violations are expensive … and can result in termination of your account.

To learn more about express consent, and the other elements related to compliance, check out our Ultimate SMS Compliance Guide and travel through step by step. 

More Reading on Express Consent

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