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How to send your first campaign

Sending a campaign is a piece of cake. This article gives you simple step-by-step instructions for your first SMS marketing effort.

Drew Wilkinson avatar
Written by Drew Wilkinson
Updated over a year ago

(This is part 4 in the SimpleTexting 101 Beginners Guide to SMS Marketing.)

Spend a buck, get 14 back 🤑

In 2013, Carl’s Jr. sent out a text message campaign offering their subscribers a $6 burger for $2.99. For every dollar spent on the campaign, Carl’s Jr. earned $14 back! 🤑

Not a bad ROI, right? Now it’s your turn.

It’s crazy easy to send a campaign.

  1. Log in and go to Messaging, then New campaign

  2. Give your campaign a name—say, “PurplePeopleEater Job Posting”

  3. Write your message—e.g., “Looking for a job in a rock ‘n’ roll band? We’ve got an opening! Click to apply – (URL)”

  4. Select the list you want to text—PurplePeopleEater, of course

  5. Send your message. You’re done; now you can rock

Read more about sending a campaign here.

You don’t have to send campaigns immediately, by the way. You can schedule them for later if you’d like. 👍

Related Articles
Campaigns: How to Send a Text Message Campaign
Video: How to Schedule & Send SMS Campaigns and manage your inbox.
How to Set Up Recurring Campaigns
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