Update Your Store's Privacy Policy

An up-to-date Privacy Policy is crucial to comply with SMS marketing laws and regulations.

Drew Wilkinson avatar
Written by Drew Wilkinson
Updated over a week ago

Your Privacy Policy is a binding legal agreement subscribers agree to when they sign up for your messages. Here's how to update yours in Shopify.

Disclaimer: Please note that we make no representation and warranty regarding the accuracy of the model agreements and no attorney-client relationship is created by providing these agreements. This is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team. You are encouraged to consult your own legal counsel familiar with the TCPA before finalizing and posting your consumer agreements.

1. Log in to Shopify. Go to Settings at the bottom left-hand corner.

Settings icon Shopify

2. Click Legal.

Legal options button on Shopify

3. Find the Privacy Policy section.

4. If you don’t have a Privacy Policy yet, click on Create from template.

5. Below we've included sample terms that you can use for your text message program. Paste the following into your Privacy Policy as an additional section. Be sure to update the text in [brackets].

6. Click Save.

SMS/MMS MOBILE MESSAGING MARKETING PROGRAM PRIVACY POLICY

[COMPANY LEGAL NAME] (hereinafter, “We,” “Us,” “Our”) is offering a mobile messaging program (the “Program”), which you agree to use and participate in subject to the Mobile Messaging Terms and Conditions and this Privacy Policy (the Terms and Privacy Policy are referred to collectively as the “Agreement”). [COMPANY LEGAL NAME] respects your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any legal, regulatory or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

The California Consumer Privacy Act (“CCPA”) and California Civil Code Section 1798.83 permits Users of the Program that are California consumers or residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.

To make such a request, please contact us at the following address:

[INSERT COMPANY LEGAL NAME]

[INSERT COMPANY ADDRESS]

[INSERT COMPANY EMAIL ADDRESS]

This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and [COMPANY LEGAL NAME] in other contexts.

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