(This is part 10 in the SimpleTexting 101 Beginners Guide to SMS Marketing.)
Compliance & closing notes 🏁
Let’s just dive right into compliance now, shall we?
Yes, we shall. 🙃
Compliance is not optional.
In the world of SMS marketing, compliance refers to laws that protect consumers from unwanted and/or spammy texts. Said laws were laid down in the Telephone Consumer Protection Act, which took effect in 1991 and has since been updated with SMS-specific rules.
If you’re in the text marketing business, you are required to obtain express written consent before you send your campaigns—or face lawsuits and penalties.
Unless you’re a purple people eater, in which case you can do whatever you jolly well please.
Compliance is not difficult.
Fortunately, complying with the TCPA is pretty straightforward. It’s just a matter of making sure you’ve got the right information in your call to action. Such information includes:
- The purpose of your campaign
- Message frequency
- Disclosure: “Message and data rates may apply”
- Link to terms & conditions
For a good illustration of what this might look like in an ad, check out this article about SMS compliance.
Thanks for reading, and we hope you’ve been able to learn a thing or two. Now, go forth and fill the earth with many wonderful and compliant text messages!
To learn more about SMS marketing, you can visit our Education Center & Marketing Resources page. You can also just sit there and twiddle your thumbs, but we don’t recommend it. 😉
Got questions, comments, complaints, or lofty observations about this article—or about SimpleTexting in general? We want to know—so just contact us. 😀
I said, Mister Purple People Eater,
What’s your line?
Eatin’ purple people,
And it sure is fine.
What is the reason
That you came to land?
I wanna get a job
In a rock ‘n’ roll band!