(This is part 10 in the SimpleTexting 101 Beginners Guide to SMS Marketing.)

Compliance & closing notes 🏁

Let’s just dive right into compliance now, shall we?

Yes, we shall. 🙃

Compliance is not optional.

In the world of SMS marketing, compliance refers to laws that protect consumers from unwanted and/or spammy texts. Said laws were laid down in the Telephone Consumer Protection Act, which took effect in 1991 and has since been updated with SMS-specific rules.

If you’re in the text marketing business, you are required to obtain express written consent before you send your campaigns—or face lawsuits and penalties.

Unless you’re a purple people eater, in which case you can do whatever you jolly well please.

Compliance is not difficult.

Fortunately, complying with the TCPA is pretty straightforward. It’s just a matter of making sure you’ve got the right information in your call to action. Such information includes:

  • The purpose of your campaign
  • Message frequency
  • Disclosure: “Message and data rates may apply”
  • Link to terms & conditions
  • Link to privacy policy

For a good illustration of what this might look like in an ad, check out this article about SMS compliance.

Closing notes…

Thanks for reading, and we hope you’ve been able to learn a thing or two. Now, go forth and fill the earth with many wonderful and compliant text messages!

To learn more about SMS marketing, you can visit our Education Center & Marketing Resources page. You can also just sit there and twiddle your thumbs, but we don’t recommend it. 😉

Got questions, comments, complaints, or lofty observations about this article—or about SimpleTexting in general? We want to know—so just contact us. 😀

I said, Mister Purple People Eater,
  What’s your line?
  He said,
  Eatin’ purple people,
  And it sure is fine.
  What is the reason
  That you came to land?
  I wanna get a job
  In a rock ‘n’ roll band!

Did this answer your question?