If you’re looking for an easy way to build your audience, look no further than keywords. With keywords, you can entice folks to receive your texts by creating a memorable word or phrase that they can to text in to your number to sign up for messages.

Follow Along with SimpleTexting Academy

Prefer to watch a video showing you how to create keywords? No problem! Get started by following along with this step-by-step video from SimpleTexting Academy.

What Are Keywords?

A keyword is a word, phrase, or other combination of numbers and letters that allows people to receive your SMS messages.

Examples of keywords include:

  • FreshCoffee 
  • PotatoFest2019
  • JohnsGym
  • HealthyTips

SimpleTexting Tip — Unlimited Keywords☝️

SimpleTexting offers unlimited keywords. If you’re utilizing our short code, 555888, the only caveat is that you cannot use a keyword someone else has already claimed. However, if you have your own text-enabled number through SimpleTexting, there’s nothing limiting your choice of keywords!

Set Up Your First Keyword

1. Click Keywords on the left-hand panel of your dashboard.

2. Click Create keyword

3. Choose your keyword. This is what folks will text in to your number in order to subscribe. Keywords can be 3 to 20 characters, contain numbers and letters (but not all numbers) and no special characters. The shorter, the better. Try typing out your keyword on your phone and make sure autocorrect doesn’t try and hijack your subscriber into texting the wrong keyword.  But the most important thing is that you keep them on-brand and memorable. Let’s make our keyword, “SecretClub."

When you click Save, it will let you know whether the keyword is available. If it’s not, we’ll give you the option to try a new one.

4. You can either assign this keyword to an existing list of subscribers, or create a new list, just for people who signed up using this keyword. For this example, we’ll assign the keyword to our existing customers list.

5. Next, type out your auto-confirmation message. This is the first thing your subscribers will see when they join your keyword. It’s kind of like a welcome message. You can communicate any information you want in here including a link or an image. It can be a maximum of 160 characters. 

6. Next up is the compliance message. This message is automatically sent free of charge to each new subscriber to keep your opt-ins compliant. Read more about compliance to get up to speed. 

7. Adjust your message frequency. This is an estimate of how many times per month you plan to message your subscribers, and is included in your compliance message. You can adjust the frequency by clicking on the + and - buttons. It’s not set in stone, but it's best to keep this as close as possible to your actual message volume.  

8. Under Additional Parameters, you have some customization options. All of these are optional.

  • Check the first box if you want subscribers to receive your auto-confirmation message every time they text in your keyword. Keep in mind this will use 1 message credit each time it’s texted. Most users leave this unchecked
  • Check the second box to forward opt-ins to an email. If you check this box, the specified email for your account will receive an alert each time someone joins your list.   
  • Check the third box to forward opt-ins to a phone number. This is a great feature if you need to know right away when someone joins. It will use an extra message credit with each opt-in because it’s sending a message to the subscriber and to you.  

9. Add triggers. These are optional. Think of triggers as sub-keywords. They allow you to customize some additional messaging after the initial keyword is texted. You can learn more about triggers here.

10. Click Save, and you’re done! Your keyword is active, so go ahead and text it now to 555888 to see how it works!  

SimpleTexting Tip — Promote Your Keyword ☝️

People need to know about your keyword in order for your subscriber list to grow. Promote your keyword in your store, on your website, on your products, or anywhere else your target audience might see it.

Editing Your Keyword

If you ever need to edit a keyword, just click the three dots next to the keyword’s row, and click edit. Make sure to click save.

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