In this last step, we explained how to build a landing page for your text promotions.
Now it's time to send qualified traffic to this landing page. Who's the most likely audience to sign up for texts? Your email subscribers.
Send an email to your existing contacts letting them know you now offer text messages.
Be sure to include a button that leads to your landing page.
Alternatively, you could include your text-to-join keyword in the email.
Here's an example:
If you use Mailchimp, you can even sync your contacts between the two platforms. Don't use Mailchimp? It's possible to pass your phone numbers to Constant Contact, Sendinblue, SendGrid, and thousands of other apps via Zapier.
Okay, so you've converted some of your email list into SMS subscribers. Now how can you convert more of your site visitors? Easy. Just add an announcement bar to your site.