Yes, but…your results can and will vary. Here’s why.



Whether you love them or hate them, they are effective.

By some reports, using emojis can increase your message response rate by up to 17%.

However, there’s a catch.

Emojis can be effective when used in moderation…and if the emoji that you send/intend is what your recipient actually receives.

Did you know that emojis have not yet been standardized in the following interrelated areas?

  • Mobile phones (hardware and software, but especially their operating systems—the software that runs on your phone, whether it’s a Windows phone, Android, iPhone, Google phone, or other device)

  • Mobile wireless carriers/networks (AT&T, Verizon, T-Mobile, Sprint, etc.)

  • Messaging apps (iMessage, Hangouts, and third-party messaging apps)

Furthermore, there is no ADA-supported standard for emoji interpretation. This makes emojis potentially confusing for visually impaired individuals who rely on text-to-voice interpretation apps (or TTY services).

Why does this matter?

To demonstrate just how differently the “same” emoji appears on an iPhone, an Android phone, an LG phone, a Samsung phone, a Windows phone, and social media like Facebook Messenger, check out the chart below:


Bummer! So…should I use emojis in SMS or not?

Well, given what we’ve covered here today, forewarned is forearmed.

The decision to include emojis in your SMS content is really up to you … and how comfortable you are with the possibility that recipients of your SMS marketing and communications messages might receive an emoji that looks quite different from what you intended to send.

But wait! There’s good news!

In addition to SMS, SimpleTexting offers MMS marketing, which lets you include specific images or media files in your text…which means you can determine exactly what your subscribers receive.😄 

MMS messages cost a bit more to send and receive because there's a lot more data that has to be processed. At SimpleTexting, MMS messages cost 3 credits, whereas SMS messages cost 1 credit. 

That being said, studies have shown that MMS campaign opt-ins are 20% higher than SMS campaign opt-ins, and subscribers are eight times more likely to share MMS messages on social media … so depending on your use case, it could be well worth the investment. 🤑

Further reading

Did this answer your question?