At this time, 160 characters is the industry-supported standard maximum for text messages across all carriers/mobile service providers in the U.S. and Canada.

However, thanks to the popularity of smart phones, most carriers do support longer messages. As a result, our U.S. accounts can send extended messages up to 1600 characters.

Depending on how long your message is, you have three different sending options through SimpleTexting. 

Standard SMS:

Character count: 160  ||  Credit per message: 1

These are your standard text messages that we mentioned above. They can be up to 160 characters, and they cost one credit, per contact, to send. Any images or file attachments sent out via SMS will be delivered as a URL.

Extended SMS:

Character count: 304  ||  Credit per message: 2

An Extended SMS message is basically a double SMS. These can be up to 304 characters in length, and they cost two credits per contact. 

MMS (Multimedia Messaging Service):

Character count: 1600  ||  Credit per message: 3

MMS messages can be up to 1600 characters in length, and cost 3 credits per contact to send.

With MMS you can also add a subject to your messages, and include images and file attachments (up to 1MB in size) within the body of your message. 

How do I choose between these 3 types of messages in my account?

How to send an SMS:

In your Campaigns and Autoresponders tab, you have the option to send an Extended SMS or MMS, as well!

How to send an Extended SMS:

How to send an MMS:

Pro tip: See how many characters you have left in your message in the lower righthand corner of your message text box. 

What happens if I send an MMS message to a phone that isn't able to receive MMS messages?

Fear not, we’ve implemented what’s called an “SMS Fallback Message” for all MMS messages. If a phone isn’t able to receive an MMS message, our system will pick up on that, and will send them the fallback message in its place, which simply sends the message out in the form of a link, like this. 🙂

But what if I’m in Canada?

The good news is, we’re hoping to offer longer messaging on Canadian accounts in the future -- just as soon as MMS messaging is supported by the major cell phone carriers in Canada!

The other good news is, in the meantime, there are plenty of workarounds for sending out longer content in the form of SMS messages. We’ll walk through two of the easiest ways to do that below. 

Host your content online:

One simple option is to use a keyword’s auto-confirmation message to provide the main content of your message. You can include a link to a website where the rest of your message, call to action, coupons, forms, etc. are hosted. 

Set up an SMS message flow:

Alternatively, you can use a keyword’s auto-confirmation message to provide the main content, then create a series of timed autoresponders to provide the remaining content in your preferred sequential order.

You can pre-schedule autoresponders to go out a few hours, days, months, or even years in advance!

Pro tips:

  1. Be sure to leave a 1-2 minute delay for your first queued autoresponder so your subscribers don’t receive the autoresponder content before they receive your auto-confirmation message.
  2. Similarly, a good rule of thumb is to leave at least a 1-2 minute delay between autoresponders to allow time for each message to be received and read before your subscriber is interrupted by the next text in your message flow.

Questions?

Email us at [email protected]! We’re here to help. 🙂

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