As more organizations use text messaging services to achieve different objectives, wireless carriers have introduced 10 Digit Long Code (10DLC) phone numbers.
10DLC is a messaging solution that allows businesses to send a high-volume of SMS from a local number.
The end goal is to limit unauthorized or spam text messages.
What Is The Campaign Registry?
To achieve this, wireless carriers have created a database called The Campaign Registry. It serves as a single source of information about all 10DLC campaigns in the U.S.
The aim is to ensure that carriers can quickly confirm that messages being sent to their users are coming from verified businesses and are for legitimate purposes. This will result in two things:
1. Better Deliverability
When you register your business and use case with The Campaign Registry, your messages will be pre-verified and they won't be labeled as potential spam.
That means your messages will always reach your customers.
2. Higher Throughput
When you are approved to use 10DLC you can send more messages per second.
How Do I Register?
To register, we'll need the following information about your organization and different phone numbers.
You'll need to prove:
- Your company's legal name
- Your brand name if it's not the same as the legal name
- The country where you're registered
- The legal form of the organization,i.e., publicly traded, private company, or charity/non-profit
- Tax number/ID/EIN or SSN if you don't have a tax number
- Full address
- Stock symbol and stock exchange
- Vertical or industry
The Use Case
You'll also need to provide some more information on your use case as well as five message examples. Here are some common use cases:
- 2FA: any authentication, verification, or one-time passcode
- Account notifications: messages sent to contacts about their account
- Customer care: messages related to customer support
- Delivery notifications: information about orders and deliveries
- Fraud alert messaging: alerting customers to potential fraud
- Higher education: campaign sent by universities or colleges, can also include school districts and other education institutions
- Low-volume mixed: small amounts of mixed-use case messaging for a demo or test campaign
- Marketing: any messaging that promotes your products or services
- Mixed: when you plan on using a mixture of different use cases
- Polling and voting: non-political voting and surveys
- Public service announcement: mass messaging to alert contacts to information that is of importance
When you've selected your use case, you'll also need to submit examples of the messages you plan on sending.
If you don't have an exact idea of your messaging, a few illustrative examples will work. (You can always refer to our SMS templates to give you an idea of standard messages for your use case.)
Where Do I Submit This Information?
To submit this information, you’ll need to head over to The Campaign Registry and register there so that your company and your phone number can be verified by the carriers.
More Questions? Contact Us
Our team is ready to work with you on these changes and help make the process as smooth as possible. If you have any questions, please reach to your Customer Success Manager or start a chat in the bottom right-hand corner.