As more organizations use text messaging services to reach people, wireless carriers have created a new messaging standard known as 10DLC. As a part of this, businesses that want to send texts from a local number will need to register it first.
The goal is to limit unauthorized or spam messages while providing businesses with higher throughput (more messages delivered faster) and better delivery rates.
Here’s how the registration process works.
Provide your business information, use case, and an example message
We make the process seamless for our customers. All you need to do is fill out this form here with the following information.
You'll need to provide:
Your company's legal name
Your company name if it's not the same as the legal name
The address under which your company was registered with your state. (Frequently found on the department of state website.)
The legal form of the organization ,i.e., publicly traded, private company, or charity/non-profit
Tax number/ID/EIN or SSN if you don't have a tax number
Stock symbol and stock exchange (if public)
Vertical or industry
Carriers want to know what you’ll be using your local number for. They refer to this as your “use case.” You'll need to select one and then provide a message example for it. Here are some common use cases:
2FA: any authentication, verification, or one-time passcode
Account notifications: messages sent to contacts about their account
Customer care: messages related to customer support
Delivery notifications: information about orders and deliveries
Fraud alert messaging: alerting customers to potential fraud
Higher education: campaign sent by universities or colleges, can also include school districts and other education institutions
Marketing: any messaging that promotes your products or services
Mixed: when you plan on using a mixture of different use cases
Polling and voting: non-political voting and surveys
Public service announcement: mass messaging to alert contacts to information that is of importance
There are two other “Special” campaign use cases with additional requirements and fees. There are likely to be more special use cases soon and we’ll update this article once they’re known.
Charity: messages that come from a charity aimed at providing help and raising money for those in need. You must be a registered 501c3 charity. This does not include religious organizations.
Emergency services: notifications during emergency situations that support public safety. This use case is restricted to government and healthcare organizations and requires a special business review from T-Mobile.
The next step is to provide an example message. If you don't have an exact idea of your messaging, an illustrative example will work. (You can always refer to our SMS templates to give you an idea of standard messages for your use case.)
What happens next?
Once you’ve completed the registration of your company and campaign(s) by filling out this form, we send the information to The Campaign Registry (TCR), a third-party company that is an intermediary between companies like SimpleTexting and mobile carriers.
TCR uses a reputation algorithm to review specific criteria relating to your company and assign a “Trust Score” that will determine your messaging throughput (how quickly you can send messages).
The higher your Trust Score, the more messages you can send. You can learn more about Trust Scores here.
More questions? Contact us
Our team is ready to work with you on these changes and help make the process as smooth as possible. If you have any questions, please reach out to your Customer Success Manager or start a chat in the bottom right-hand corner.