Want to write friendlier and more accessible messages? You can with custom fields. 

When you’re sending the exact same message to thousands of people at the same time, you run the risk of coming across as a little bit impersonal. Steer clear of this scenario by using custom fields in your mass texts.

SimpleTexting has six different custom fields available. Four of them hold the subscriber data you import or collect—first and last names, email address, and note. (See the Pro tips section below for more on the Note field.)

The other two custom fields, list name and expiration date, are ready to go right out of the box.

Adding custom fields

Let’s say you’re the owner and Chief Everything Officer at Lenny’s Pizza. Today is a good day, and you just really feel like tossing a bunch of free breadsticks at your bevy of loyal pizza-loving patrons.

You picture how your text promotion might look to Carl, your all-time favorite customer:

LennysPizza: Hey Carl, order any pizza today and we’ll toss in a free side of Lenny’s Big Delicious Breadstix! Offer good till 8.

In your SimpleTexting account, you go to Messaging > New campaign and start setting up the offer, with the LennysPizza list selected as your recipients:

To build your message, you click on that Custom field button inside the message body, and up pops the following screen:

You’ll need the List name and Contact first name custom fields for this message. One at a time, you click the little plus signs over on the left to add the fields, which are inserted as parameters with %% on either side. Then you finish up your message.

It looks like this:

When you hit send, SimpleTexting populates the custom fields with their associated values. Here, %list%% becomes LennysPizza in all messages, and %%firstname%% becomes each recipient’s first name in individual messages.

And so Carl, your all-time favorite customer, sees the message you imagined earlier:

LennysPizza: Hey Carl, order any pizza today and we’ll toss in a free side of Lenny’s Big Delicious Breadstix! Offer good till 8.

Now that right there is how you sell pizza with custom fields! 🍕 (We’ll take three large veggie supremes, please.)

Pro tips:

  1. SimpleTexting will adjust the number of characters remaining in your message based on the values you select in the Max chars column for each custom field. (See image #2 above.)
  2. You can use the Note field for pretty much any information you need to store—appointment times, location, favorite kind of pizza, et cetera. So, for instance, if you had appointment times stored in Note, you could then use the custom field to send out text reminders, like so: “Hey %%firstname%%, this is just a friendly reminder that your appointment is at %%note%% today. See you then!”
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