SimpleTexting's Custom Fields feature plays a key role in managing your customer data. Not only does it give you enormous flexibility when it comes to collecting or importing data, it also lets you quickly and easily personalize each message in a mass text campaign.

Your SimpleTexting account includes seven default Custom Fields:

  • Phone number
  • Contact first name
  • Contact last name
  • Contact email
  • Note
  • List name
  • Birthday

Plus, you can add as many additional custom fields as you want by choosing from the following categories:

  • Text
  • Number
  • Date
  • Zip code (USA)
  • Zip code (Canada)
  • Phone
  • Gender
  • Website

To access Custom Fields, click the Subscribers tab in the sidebar, then click Custom Fields in the upper right. All the default fields are listed first, and at the bottom you’ll see an area where you can add your own fields.

Using custom fields to personalize a campaign

Let’s say you’re the owner and Chief Everything Officer at Lenny’s Pizza. Today is a good day, and you just really feel like tossing a bunch of free breadsticks at your bevy of loyal pizza-loving patrons.

You picture how your text promotion might look to Carl, your all-time favorite customer:

LennysPizza: Hey Carl, order any pizza today and we’ll toss in a free side of Lenny’s Big Delicious Breadstix! Offer good till 8.

In your SimpleTexting account, you go to Messaging > New campaign and start setting up the offer, with the LennysPizza list selected as your recipients:

To build your message, you click on that Custom field button inside the message body, and up pops the following screen:

You’ll need the List name and Contact first name custom fields for this message. One at a time, click the little plus signs over on the left to add the fields, which are inserted as parameters with %% on either side ("merge tags"). Then, exit out of that screen and finish up your message. 

Now it looks like this:

Click Next, and then hit the Send button. When the message goes out, SimpleTexting will populate the custom fields with their associated values. Here, %list%% becomes LennysPizza in all messages, and %%firstname%% becomes each recipient’s first name in individual messages.

And so Carl, your all-time favorite customer, sees the message you imagined earlier:

LennysPizza: Hey Carl, order any pizza today and we’ll toss in a free side of Lenny’s Big Delicious Breadstix! Offer good till 8.

Now that right there is how you sell pizza with custom fields! 🍕 (We’ll take three large veggie supremes, please.)

Custom Fields & Segments

You can also choose to create a Segment on a custom field. A segment works like a subgroup to a main list. Let's say Lenny wanted to send a special message to all of his customers who like Pepperoni pizza. Using custom fields, he can identify these customers using Data Collection, or he can map his custom field when he is Importing Contacts. Now Lenny can send a targeted message to his segment when he is sending out his new campaign!

Pro tips:

  1. SimpleTexting will adjust the number of characters remaining in your message based on the values you select in the Max chars column for each custom field. (See image #2 above.)
  2. You can use the Note field for pretty much any information you need to store—appointment times, location, favorite kind of pizza, et cetera. So, for instance, if you had appointment times stored in Note, you could then use the custom field to send out text reminders, like so: “Hey %%firstname%%, this is just a friendly reminder that your appointment is at %%note%% today. See you then!”
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